2017 Debate Panels


PREMIUM: Which strategies and paths are necessary for 5G arrive in Brazil?

Date: Wednesday, 04/10

Time: 11h00 – 12h30

Auditorium: Brazil

Moderator: Christiane Pelajo, Globonews

 

Key points:

* Investments in Pre-5G could facilitate or delay the Full 5G transition?

*The Impact on network architectures and the demand for infrastructure (towers, antennas, fiber)

* Frequency and Spectral Efficiency Ranges

Overview:

 " The discussion on the transition to 5G technology in Brazil is still in its infancy, but the necessary investments are already worrying telecom operators. One of the determining factors is the frequency bands in which the 5G will operate" (Maria Cristina Frias, Folha de São Paulo, 27/06/2017).

 

PREMIUM: How to Build Sustainable Business Models in IoT Ecosystems?

Date: Tuesday, 03/10

Time: 11h00 – 12h30

Auditorium: Brazil

Moderator: Ricardo Tavares, Techpolis

 

Key points:

* Effective business opportunities in IoT Environment

* Partnership Engineering

* Human fator and the automation in the decision-making process

Overview:

“ I think IoT in layers," says John Rossman. "There's the level of technology, with sensors connected to cloud computing and analytics, a second level where the use case can actually be activated, and a third level where business models can be developed, transformed and modified because of the results obtained from the ability to always be connected" (CIO, 02/02/2017).

PREMIUM: Innovation and Digital Transformation: Challenges of an even more Connected Society

Date: Wednesday, 04/10

Time: 16h10 – 17h40

Auditorium: Brazil

Moderator: Heloisa Magalhães, Valor Econômico

 

Key points:

* Entrepreneurial posture, business culture and innovation

* Customer experience as a key point in the business transformation

* Right investment, at the right time and in the right place

Overview:

"Since change is the only thing constant, digital transformation has become imperative for all businesses, small, medium large. Enterprises should be able to deliver custom applications at the speed of ideas. That’s the way to stay ahead in competition in today's world. Lowering operational costs and enhancing customer experience is the core of digital transformation.” (Brian Rashid, Forbes, 13/06/2017)

The Worldwide Communication Trends in a Global and very Competitive Environment

Date: Tuesday, 03/10

Time: 16h40 – 18h10

Auditorium: Brasil

Moderator: Ari Lopes, Ovum

 

Key points:

* The Near Future Trends on Communication and Information Business

* A New Competitive Scenario in the World. How to Survive?

* Regulation and Politics

Overview:

“The underlying trend is the rise of informational content in the products and services that make up our economy and, increasingly, that information is managed by machines rather than humans.  That is the essence of digital business and it’s changing everything we thought we knew about creating value”. (Greg Satell,  DigitalTonto)

Everything as a Service: Less property, more experience, more business?

Date: Tuesday, 03/10

Time: 14h30 – 15h45

Auditorium: Colombia

Moderator: Ricardo Distler, Accenture

 

Key points:

* Growing demand for services by consumers

* Experience x Property x Efficiency in the use of goods

* Breaking ecosystems and new value chain connections

 

Overview:

“…the concept of bringing applications, infrastructure and business processes together and delivering them “as a service” has advanced much more rapidly than expected…in late 2016, a survey by HfS Research found that 56 percent of business leaders were looking to adopt as-a-service features within two years.” (Fabrice Dersy, CIO Insight, 06/07/2017)

How New Technologies Provide Improvement in Smart Cities Management?

Date: Wednesday, 04/10

Time: 9h45 – 11h00

Auditorium: Colômbia

Moderator: Fabio Nogueira, D.D Consultoria

 

Key points:

* Intelligence in obtaining information

* Collaborative model public-private

* Active participation of citizens

Overview:

One of the recent technologies that has a huge potential to enhance smart city services is big data analytics. …effective analysis and utilization of big data is a key factor for success in many business and service domains, including the smart city domain. (Journal of Internet Services and Applications, 2015)

 

 

Vehicles as Future Integrators of Digital Services II: The Evolution

Date: Tuesday, 03/10

Time: 17h15 – 18h00

Auditorium: México

Moderator: Ricardo Bacellar, KPMG

Overview:

“With vehicles becoming increasingly digital and autonomous, auto parts manufacturers and suppliers are struggling to increase their computing capacity - from large data. Cars will need to communicate constantly, absorbing and analyzing information from thousands of vehicles at the same time. This represents a huge challenge for companies that traditionally focus on manufacturing.” (Exame, 29/06/2017)

The Importance of an Integrated and Connected Latin America

Date: Thrusday, 05/10

Time: 11h15 – 12h30

Auditorium: Colômbia

Moderator: José Otero, 5G Americas

Overview:

It will be debated which general and particular factors of each country in the LA that are challenging for a greater integration of the region based on the ever increasing internal and external connectivity to each country and the importance of multilateral actions for the development of the region.

IoT & Smart Grid: Intelligent Integration of Connected Devices

Date: Wednesday, 04/10

Time: 14h30 – 15h45

Auditorium: Colômbia

Moderator: Samuel Possebon, Converge

Key points:

* Connected Devices State-of-the-Art

* Artificial Intelligence applied in Smart Energy

* Residential Market x Industrial Market x Business Market x Government - where to start?

Overview:

“For almost two decades, Brazil has experienced an era of blackouts. Currently, with the economic crisis, the country works with surplus energy by 2020. The smart grid can guarantee an efficient energy consumption, so that the country does not face problems with the economic recovery.” (Mariana Lima, Inova.jor, 20/01/2017)

Enterprise IoT in Tune with with Advanced Manufacturing

Date: Wednesday, 04/10

Time: 16h00 – 17h15

Auditorium: Colômbia

Moderator: Hermano Pinto, Informa Exhibitions

Key points:

* International Experience / Best Practices

* Brazilian scenario

* Corporate, cultural and legal barriers

Overview:

“In 2020, companies will spend about $ 1 trillion a year on the internet of things. Half of these spending will come from industry, transportation and infrastructure companies, according to the Boston Consulting Group.” (Folha de São Paulo, 03/07/2017)

The Role of Advanced Technologies for Agribusiness Success in Brazil

Date: Wednesday, 04/10

Time: 11h15 – 12h30

Auditorium: Colômbia

Moderator: Francisco Jardim, SP Ventures

Key points:

* Innovative technological solutions

*A new Governance of cooperatives

*Business communication, information and automation

Overview:

“BI Institute research report projects that by 2020 this industry will be working with 75 million IoT devices. Today, around the world, the brand is in 30 million sensors. We can say that this forecast also applies to the Brazilian agribusiness sector, one of the most competitive in our country. Even in times of recession this market continues to advance. By 2015, for example, 23% of national GDP came from there."(Computerworld, 12/5/2016)

Unlocking Customer Secrets: Cognitive Technology and Machine Learning

Date: Wednesday, 04/10

Time: 11h15 – 12h30

Auditorium: Mexico

Moderator: Filipe Serrano, Exame

Key points:

* Privacy x exposure

* Tuning the customer experience

* Improving business

Overview:

“...The cognitive computing, begins to dictate the next steps for an even better improvement of the service and of the possible consumer loyalty. Technology platforms act in the processing of all this information, using systems with advanced mathematical algorithms. The results are new and unusual insights, such as those related to a specific consumer. What kind of product would he be interested in at this time? How much would you be willing to pay? How do you impact him the best? "(Exame, 21/06/2016)

The User Experience in the Context of the New Digital Economy

Date: Wednesday, 04/10

Time: 9h45 – 11h00

Auditorium: Mexico

Moderator: Luiz Viotti, KPMG

Key points:

* Customer behavior and consumption in the social context

* Dematerialization in the new digital lifestyle

* Inevitable transformations in the context of the digital economy

Overview:

“ Today, the customer journey does not end when they get their receipt at the check-out counter. The customer experience has become the driving force of the digital transformation, as communication-hungry customers seek real-time relationships with companies of every kind. A weekly mailer is not enough. Neither is an automated email message. Today, companies need to have a strategic communications plan that builds loyalty and trust with their customers on an omni-channel level.” (Daniel Newman, Forbes, 06/06/2017).

 

Leadership Within Organizations in Digital Transformation

Date: Wednesday, 04/10

Time: 14h30 – 15h45

Auditorium: Mexico

Moderator: Mauro Peres, Reset

Key points:

* Organization of leadership in digital transformation

* Entrepreneurial posture, corporate culture and innovation

* Competition environment

* The theme is on the radar x the theme is on the agenda

* How to drive the digital transformation change in a traditional business

Overview:

Leaders and IT teams in any enterprise should work hand in hand to meet the business requirements, drive innovation and march towards continuous improvement. This is what Digital transformation is all about — accelerate business activities, lower cost, improve time to market, bring about a positive change in processes, people, and competency models. (Brian Rashid, Forbes , junho 2017)

 

The Digital Transformation: Challenges and Opportunities for Latin American Countries

Date: Tuesday, 03/10

Time: 16h00 – 17h15

Auditorium: Mexico

Overview:

The enormous business opportunities arising from digital technologies, such as the internet of things, big data, analytics, cloud, broadband, 4G and 5G, as well as the challenges to be addressed in relation to regulatory frameworks, education, industrial policy, new professional skills, broadband coverage, among others, will be discussed within Latin American countries.

Use and Efficient Management of the Spectrum: A New Paradigm

Date: Tuesday, 03/10

Time: 11h15 – 12h30

Auditorium: Mexico

Moderator: Luiz Perrone

Key points:

* Unlicensed frequencies

* Shared use of spectrum – LSA (Licensed Spectrum Access)

* Alternatives for LTE and 5G

* National spectrum licensing x Regional Franchises (Tier 1/2/3 models)

 

Overview:

"According to 5G Americas, no Latin American country reaches 35% in the use of the 1960 MHz that the International Telecommunication Union (ITU) suggests for the year 2020 in document ITU-R M.2078 for an optimal performance of the mobile Broadband in the region

It is important that the region work together on a harmonized spectrum plan to benefit from the economies of scale of chipsets, devices and infrastructure, as well as for roaming LTE data."

The World of Devices: Future Perspectives

Date: Wednesday, 04/10

Time: 17h15 – 18h30

Auditorium: Colômbia

Moderator: Ari Lopes, OVUM

Key points:

*Market of “Original Equipment Manufacturer – OEM”

*New applications of AR & VR

*Revisiting the technology embedded devices with IoT

* Future market prospects, developments and disruption

 

“Everyone will be surprised when the obvious and the inevitable happen - when the capabilities and performance of Augmented Reality on phones and tablets become the reason for buying one phone brand over another. You can bet that manufacturers will innovate with new hardware features to popularize augmented reality.”( Mike Elgan, Computerworld, 17/07/2017)

The New Professional Skills Using Big Data | Analytics

Date: Wednesday, 04/10

Time: 16h00 – 17h15

Auditorium: Mexico

Moderator: Ronald Dauscha, Fraunhofer Liaison Office Brazil

Key points:

* Training of New Competencies

* Technology and employability

* Which sectors demand more professionals?

Overview:

Robots can and will replace humans in several professions. The barriers between virtual and physical worlds, online and offline, are becoming rarefied. Outcome: Professionals from different areas will need to acquire ever deeper knowledge of technology to perform their functions” (Claudia Gasparini, Exame, 17/01/2016)

How Can Regulation Help the Communications Chain Become More Productive and Efficient?

Date: Tuesday, 03/10

Time: 9h45 – 11h00

Auditorium: Mexico

Moderator: João Moura, Telcomp

Key points:

* The Role of Regulatory Asymmetries

* PLC 79

* Sectorial Funds

* Regulation as a non-obstructive element to investment

* Regulation and consumer

Overview:

Of the 27 OECD Member countries, only eight allow competition in the underlying telecommunications infrastructure. Data show that use of the Internet (i.e. penetration rate for Internet hosts) is five times higher in competitive than in monopoly markets. Similarly, the diffusion rate for mobile (cellular) phones is directly related. 

How to Break Down Barriers to Expand ISP Participation in Broadband Service?

Date: Wednesday, 04/10

Time: 14h30 – 15h45

Auditorium: Argentina

Moderator: Caio Bonilha, Futurion Análise Empresarial

Key points:

* Effective technology and business solutions

* Regulation law

* Credit lines

* ISPs Ecosystem

Overview:

With broadband access present in only 38.94% of Brazilian households, profound changes will be required in the regulatory framework of the internet, in the tax system and in the business model and revenues of providers for the country to reach the 90% target, disseminated by the government in recent years (Tatiane Bortolozi, Valor Econômico 2016).

 

Solutions in Satellite Communications and the Connected Society

Date: Wednesday, 04/10

Time: 16h00 – 17h15the new

Auditorium: Argentina

Moderator: Miriam Aquino, Telesíntese

Key points:

* How will the satellite improve Connected society?

* Agribusiness connected anywhere

* Satellite technology solutions

Overview:

“With 500 MHz protection for Ka band ground stations, Anatel is betting firmly on satellite technology to strengthen telecom infrastructure and broaden the nation's broadband access network .... this bet means that Brazil Will not have the same frequencies as the US for 5G, for example” (Miriam Aquino, Telesíntese, 11/04/2017)

Essential Factors that Enable the Use of Submarine Cables in Brazil

Date: Wednesday, 04/10

Time: 17h15 – 18h30

Auditorium: Argentina

Moderator: Marco Canongia, Lumicom Consulting&Projects

Key points:

* Identification of key factors

* Where costs are most competitive?

* What are the potential carriers

Overview:

“In just two years, the use of broadband installed capacity in the world has practically doubled. In Latin America, annual demand growth exceeds 40%. Because of this trend, the region is expected to receive the most investment in fiber-optic submarine cables between 2016 and 2018 - an estimated $ 2 billion” (Fernando Porto, Valor Econômico, 30/08/2016)

 

Big Data | Analytics Generating Value and creating New Perspectives for the Business World

Date: Tuesday, 03/10

Time: 9h45 – 11h00

Auditorium: Colombia

Moderator: Eduardo Tude, Teleco

Key points:

* Deep Customer Behavior Analysis

* Perception of value by customers

* Business without big data / analytics ... percentage of traditional business bankruptcy

Overview:

In times of fierce competition and constant struggle for business survival, autonomy for better data analysis represents greater control of information, more ability to interpret data by specific areas, which can handle occasional bottlenecks in a more efficient way. (Eder Balbino, CIO, 29/06/2017)

Cloud, crucial Element in the Development of Products and Services

Date: Thursday, 05/10

Time: 11h00 – 12h30

Auditorium: Brasil

Moderator: Roberta Prescott, RCR Wireless

 

Key points:

* Public, private or hybrid cloud;

* Essential considerations about new facilities, design, cost risks, feasibility, productivity and supplier choice;

* Critical mission-critical systems to minimize the risks of service downtime and data loss;

* The role of the cloud in reducing costs, gaining scalability and accelerating the availability of products and / or services.

Overview:

“For the last decade or even longer, the key driver for change… has been the adoption of cloud. The cloud has enabled us to introduce elasticity to our environments, shortened time to deploy a new service, and increased the resilience of our infrastructure. At the same time, it has streamlined our cost structures by converting a large amount of expenditure into operating expense.”(Yiannis Giokas, Forbes, 19/07/2017)

SDN, NFV and Orchestration: Strategy, Challenges and Opportunities considering Legacy Networks

Date: Tuesday, 03/10

Time: 11h15 – 12h30

Auditorium: Colombia

Moderator: Renato Cruz, Inova.jor

Key points:

* Identification of risks

* Relevant aspects of the strategy

* Opportunities in new services

Overview:

Over the next five years, nearly 60% of hyperscale data centers must deploy SDN / NFV solutions. By 2020, 44% of the traffic within data centers will be supported by SDN / NFV platforms (at the 23% level in 2015) as their operators seek more efficiency. (Computerworld, 17/11/2016)

Blockchain, "definitive" Security for the Internet?

Date: Tuesday, 03/10

Time: 16h00 – 17h15

Auditorium: Colombia

Moderator: Gustavo Brigatto, Valor Economico

Key points:

* Any secure internet transaction

* Breaking Traditional Business Models

* Reduced transaction costs for customers

Overview:

“For many analysts, the blockchain is capable of causing an earthquake ... in several markets simultaneously” (Dubes Sônego, Época Negócios, 11/05/2017).

“Greenwich Associates' report points out that one of the major challenges will be to establish the blockchain consensus mechanism that logs and records operations on each network” (Raphael Fernandes, Folha de São Paulo, 15/04/2017).

Your Company Has Been Invaded and You do Not Know: Little Carelessness and Big Loss

Date: Tuesday, 03/10

Time: 17h15 – 18h00

Auditorium: Colombia

Moderator: Graça Sermoud, Conteúdo Editorial

Key points:

* How to protect yourself from what you do not see?

* Cost analysis of security solutions x business losses

* Understanding Cybersecurity as Business Enabler

Overview:

“Cloud, internet of things, mobility, big data. No one doubts that these waves give dynamism and modernity to business. It happens that the virtual crime also takes advantage of technological evolutions to perpetrate or to intensify all sort of attacks. The aggressions have become more frequent, complex and harmful, demanding from the organizations more attention and investments dedicated to information security” (Ana Lucia Moura Fé, Época Negócios, 23/03/2017).

The Era of Experience through Democratization of Content

Date: Thursday, 05/10

Time: 9h45 – 11h00

Auditorium: Colômbia

Moderator: Heloisa Montes, Deloitte

Key points:

* What kind of experience are customers looking for?

* Use of content as a way to surprise and win the customer

* Disruptive business in the democratization of content

Overview:

For Carlos Giusti, PwC, "before the cell phones, the media was thought of only in two dimensions: production and distribution of content. Today, there is a third dimension, that of the user experience. " "Now you must think about how to adapt the distribution of your content to reach that consumer, who is much more present on mobile devices, in the best way possible". (Anaís Mota, Época Negócios, 22/06/2017)

On Stage: Customer Experience in the View of Digital Natives

Date: Thursday, 05/10

Time: 10h00 – 11h00

Auditorium: Brasil

Moderator: Igor Lopes, Grupo NZN

Key points:

* What behaviors of the digital natives differentiate them in relation to the others and that should be observed to contact with the public?

*Can the companies brands suffer great distress without considering the new attitudes? 

*How to keep up to date with the changes in attitudes resulting from the social networks that the natives participate in?